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Thomas Mann, 1896
The Business Forum
Journal
Author Profile
- Seena Sharp
Seena Sharp is a Fellow of The Business Forum Institute and a pioneer in competitive
intelligence, founding one of the first Marketing Intelligence companies in the United States,
Sharp Market Intelligence. They provide cutting-edge strategic
intelligence to companies entering a new industry, expanding their line,
targeting new customers or uncovering unknown customers, launching a new
product, purchasing equipment, and finding alternative uses. Their
clients range from Fortune 500 firms to those who are not as familiar –
in the US, Europe, Asia and Africa. She spent her corporate years in
New York City with four major companies, including BBDO Advertising and
Equitable Life Assurance, while earning a masters degree in mathematics
from New York University. She received the Fellows Award from her
professional association. John Wiley & Sons asked her to write the book
on this topic,
Competitive
Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow
Your Business in a Changing World.
Seena speaks to corporation and business groups globally, and has
written numerous business articles.
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