In the new Information Economy, the
speed and accuracy of decisions are increasingly important for business
success – especially because fast time-to-market has become so important.
This is as true for small and medium-sized businesses as it is for large
corporations. However, smaller companies have the additional challenge of
needing to leverage limited resources. For
these players, a well-defined information technology (IT) architecture can
convert a potential business threat into an opportunity by providing:
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Faster decision making through the
reuse of corporate knowledge associated with the management of information
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Flexibility in realigning IT in
response to changing business challenges
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Alignment between business goals and
IT strategies
Moreover, good business decisions
increasingly rely on the availability of good business information – for
example, customer account information – and the technology used to access,
manage, and understand such information. In order to leverage
information to support the best possible decisions, an organization must look
after its business information in the same way it looks after any other
important business asset. The most important “tool” to link
decision-making with the appropriate supporting information is a
well-formulated architecture. A properly designed IT architecture also help
“future-proof” your expensive technology decisions by ensuring that
technology acquisitions are made in association with your organization’s
long term business goals and objectives. Trying to align an organization’s
IT investments with its business goals without an IT architecture is like
trying to build a house without a set of blueprints!
IT Architecture for Smaller Companies
This article introduces a series of
articles in which I discuss IT architecture from the viewpoint of small and
medium sized businesses. Unlike most material written on the subject,
this series answers questions that are important to smaller companies, such
as:
-
How much IT architecture is
“enough” for your organization?
-
How many and what kind of business
resources should be invested in IT architecture?
-
What business value can IT
architecture provide?
-
How can IT architecture help you
manage IT investments?
Every organization, large or small,
needs to have an IT architecture, but how each organization implements the
architecture on a tactical level is different.
To understand how tactical implementation differs between
organizations, we must first understand what architecture is. Therefore, this
series of articles begins with a general discussion about what architecture is
and why it is important. This initial article focuses on the following three
topics.
-
What
is Architecture?
-
Why
do I need Architecture Now?
-
What
is the value of IT Architecture?
The first topic is
“What is Architecture?” Answering
this question is the initial step toward realizing the value of IT
architecture to your organization. I use both a simple, concise definition and
a generalized architectural model to introduce the concept of architecture.
The model acts as a tool that outlines a process that begins when business
pressures cause a company to face new business situation or driver – for
example, a shortage of parts arises when a fire closes a major supplier’s
plant. These drivers result in business function impacts with implications
unique to a particular company. The model ends with the implementation of a
response designed to address the company-specific implications. It is business
decision-making that determines a company’s response to business drivers.
Furthermore, these decisions determine whether the original business driver
resulted in a business opportunity or a business risk.
I then associate the generalized
architectural model to the concept of Enterprise Architecture. Enterprise
Architecture is an overall view of key enterprise strategies and their impact
upon business processes. It
provides business value by fostering alignment between business, information,
process, and technology strategies. As the last step, IT architecture is
placed into perspective as an integral component of Enterprise Architecture.
The
second topic answered in the first article is the critical question of “Why
do I need Architecture Now?” Every day, the business environment places
more and more pressures upon the enterprise. The sources of these pressures
are varied. They range from the acceleration of technological change to
increased and intensified competition – often seeming to arise from nowhere.
Yet whatever the combination of pressures, the result is the same: business
complexity is increasing. For instance, building and maintaining a qualified
IT staff has become difficult due the shortage of trained professionals and
the constant requirement to train the staff in new technology. In addition to
these ongoing problems of availability and training, there is also a growing
list of technology components required to meet basic business requirements,
and the IT vendor market is undergoing both expansion and consolidation.
Businesses need IT architecture now to help them manage this increasing
complexity. The longer an
organization waits, the more complex the business and technology environments
become, and the more difficult it becomes to implement an IT architecture.
The
last question explored in the first article is, “What is the Value of IT Architecture?” This discussion paves the
way for effectively measuring the business value of IT architecture.
There is no intrinsic value to architecture. Rather, the value of
architecture is derived from the business value it brings to the enterprise.
By understanding its value, better decisions can be made as to the
appropriate level of time, money, and people resources to invest in the
development, implementation, and maintenance of an IT architecture.
Some of the many benefits include:
-
Increasing speed of decisions associated
with new business conditions
-
Facilitating change by reducing IT
complexity
-
Faster decision making, with less
associated risk by providing the reuse of corporate knowledge associated
with the management of information
The second article in the series
delves deeper into the meaning of IT architecture and how it helps facilitate
business decision-making. Again,
the generalized architecture model – presented in the previous article –
is employed as the basis for defining IT architecture. In addition, I
introduce a six-step maturity model. This maturity model simplifies and
identifies the stages through which an IT architecture passes as it matures.
For example, at Stage 0 (Chaos), an organization knows it has a problem but is
not sure what is wrong. In the middle Stages 1 through 4, the architecture is
refined for the particular needs of the organization. By Stage 5 (Renewal),
the architecture has matured to the point where emphasis is placed on
answering the question “What’s Next?” The discussion for each stage is
placed in context from the point of view of small and intermediate sized
companies.
In
the discussion about how IT
architecture helps a business solve problems, I discuss the effects it has
upon an organization. One effect is that IT architecture enables an
organization to see the “big picture” of how IT initiatives relate to the
overall goals and objectives of the organization.
Rather than the organization approaching a set of projects as a bunch of
discrete “one-off” problems, and using a host of different technologies to
address these problems, IT architecture enables decision-makers to view
projects holistically and in light of overall business goals. This is
important because one-off solutions produce a technology infrastructure rife
with redundancies and support challenges. For instance, different project
solutions may incorporate separate database technologies that are incompatible
with one another. These incompatibilities then create a “Tower of Babel”
collection of communication issues where different business applications are
unable to communicate with one another.
The
task of building an IT architecture is very similar to that of building of a
new house. For instance, before beginning either scenario, objectives need to
be defined. Likewise, for both scenarios decisions are required for question
such as:
Building
and Maintaining an IT Architecture
The next two articles in the series
outline the process of building an IT architecture appropriate for small or
medium-sized enterprises. Identified and explained are the specific elements
required for building an IT architecture. Some of these elements, such as
principles and practices, set the foundation needed to develop an IT
architecture appropriate to a specific organization. Other elements, such as
standards, define the building blocks that constitute your IT infrastructure.
I explain how an IT architecture consists of both “verbs” and “nouns.”
The “verbs” are the processes required to communicate, govern,
renew, and innovate the architecture. The “nouns” are the content
deliverables – standards, technology infrastructure and strategies, to name
a few – resulting from the IT architecture.
After
exploring how to build an IT architecture, subsequent articles will consider how
to keep that architecture “fresh,” in other words, how to keep the
architecture from becoming stale and outdated as business pressures change.
Because business pressures are constantly changing and new ones arising,
businesses must implement a renewal process to keep their IT architecture
relevant to the organization’s changing needs. Without this continuing focus
on relevancy, the architecture ceases to provide appropriate business value.
This discussion about IT architecture renewal centers on a set of techniques
for maintaining freshness and the considerations – such as cost and business
disruption – for adopting new architecture components.
Finally,
I will examine the role of innovation in the IT architecture renewal process.
Innovation enables businesses to pursue and maintain competitive advantage.
Innovation acts as the “common ground” between business strategy and
IT strategy. It pulls both together toward a partnership. Such a partnership
is critical by moving IT away from doing what it has always done. Innovation
can pull IT out of the status quo “rut.”
How
smaller companies exploit innovation depends on factors such as:
-
Business
strategy
-
Available
resources
-
Organizational
culture

Steve Huhta is
a Fellow of The Business Forum Institute. He was (until he retired) the Contracts
Manager with the Contracts Services Department of the Russell Investment
Group. Russell is a global financial services firm with headquarters
located in Tacoma Washington. Steve holds a
BS in Computer Science (with distinction), Washington State University, an MBA
from Pacific Lutheran University, and a Masters Certificate in Commercial
Contract Management from George Washington University. Steve's career
includes 30+ years of experience in Information Technology across a variety
of industries - including aerospace and forest products - and for both large
and small companies. His varied experiences include application development,
business IT planning, process change and improvement, development and
management of customer centric support and help organizations, definition
and implementation of IT-focused internship programs, IT asset management,
IT innovation planning, IT metrics, IT Architecture, and contract
management. Steve also
volunteers his time and effort to advise several non-profit organizations
during their planning and acquisition of computer technologies.