"It
is impossible for ideas to compete in the marketplace if no forum for
their presentation is provided or available."
Thomas Mann, 1896
FOR C.E.O.'s
ONLY Creating a New Company for a New Economy
Author: Janet Conn
Contributed by Polak International Consultants, Inc.
Introduction
This
is a challenging time for executives.Companies
are now finding that they need to reinvent themselves to keep up with the
demands of global expansion, changing technologies, and attracting and retaining
employees.Amidst these pressures,
a CEO’s objective is to increase profits by expanding markets, decreasing
costs and ensuring long-term growth.The Polak Process understands these demands and can assist
you in creating the changes in your organization to maintain your competitive
advantage.
The Key Characteristics
to Compete in the New Economy?
A strong corporate leadership
A positive value-driven culture
A model for employee empowerment designed to attract and
retain the very best people
A customer focused perspective at all job levels
A commitment to innovate and create the internal
business processes to achieve organizational goals
What Are The
Changes You Need To Make?
Executive
and Management Level
Engage executives and managers to re-evaluate their
company’s mission, values, and strategic vision
Develop a visible and accessible leadership team
who function as positive role models, and instill a sense of openness that
encourages employee participation
Train management to think across traditional
boundaries; build their capacity to optimize creative thinking and insights to
generate ideas and innovations
Organizationally
Replace organizational structure with one that
places executives in the center, where departments form a circle of life around
them
Create an egalitarian environment by assessing
where changes can be made to achieve a less hierarchical structure
Examine alternative ways of defining your culture
(eliminating titles, restructuring work space, developing a cross-team approach)
Instill a sense of employee empowerment
Increase channels for expanding communication
throughout the organization
Introduce changes gradually; create appropriate
mechanisms to build buy-in and stakeholder support
Employee
Level
Identify the core competencies and valued behaviors
that will allow employees to understand the interrelationship between their jobs
and the company's strategic vision
Design a performance management system that gives
employees the tools to take ownership for their own growth and career
development
Create a mechanism to encourage employees' role in
their salary, bonus and benefits decisions
Provide opportunities for job change and
advancement within the company
Communicate to employees with sensitivity to their
personal needs
Provide incentives and rewards that are meaningful
and fair to each employee
Customer
Level
Enlist all employees in the organization to
identify the various ways their roles interrelate with a customer focused
approach
Proactively seek ways to exceed customers’
expectations, both within and outside the organization
Institute changes in telephone protocol that
enhance customer satisfaction
What Are The
End Results?
The Process
described increases profits and decrease costs by reducing employee turnover
and providing a stable workforce.By
creating an environment that empowers employees, the company will be motivating
them to be more productive, and experience their work in a more meaningful way.
Employees
will see themselves as an integral part of the business process, respond
proactively with a customer-focused orientation and understand how their job
contributes to the overall strategic vision.
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