"It is
impossible for ideas to compete in the marketplace if no forum for
Letter from the President
Please Note: The "Letter from the President" evolved in 2001 from "Tomorrow's News" that we had previously published in The Business Forum Calendar & Update since 1984. It started out as a simple way for me to convey the benefits from conversations I have with leaders in Government, Academia and Business and potential problems that I learn about during my occupation as a Moderator of Think Groups for The Business Forum. However, since we began publishing on-line it has over the years become a personal "Bantering" from someone (me) surrounded day by day in the endeavor of Change. Usually it is whimsical in nature, and nothing more than my viewpoints on what I see happening around me on a daily basis. The "Letter from the President" therefore, has little to do anymore with The Business Forum, it is just me sharing my thoughts and ideas with anyone who cares to read them. Please feel free to publish it or pass it on. Over the years many people have asked me why I did not share a potential “new idea”, or new start up company that I learned about in the meetings I hold each month up and down the West Coast with them as an opportunity. To be honest, most of time I just did not want to get in the business of giving investment advice, or introducing any new ideas, (except when we do it through a Business Forum Luncheon), where I could be “held responsible” if what I believed was the next breakthrough technology or service turned out not to do as well as I expected. We even put out our disclaimer on every page of our web site:
But occasionally something comes along that we are not going to organize a Business Forum Luncheon on any time soon, or I come across something which cannot easily be adapted to our format. For example: The First Good Idea I have heard lately I had lunch with an old friend the other day who explained to me a way that he could take a company’s email data base of clients, or people who had contacted them by email for customer service, coupons or special offers and turn it into a Turn Key profit center for them. You always own the data base and his organization sets up, operates and manages everything so that the client does not have to hire staff, train them, etc., etc. Obviously I suggested that he should do a series of Business Forums, but he explained to me that his system only applied to large organizations, with a relatively large email data base and a well recognized product – he also said that the type of product, or product line or service, or a subject of general interest (i.e., a professional association), was unimportant, just so long as it was well known in the Marketplace. As most of you know I have sat in on some of the highest level e-Commerce discussions over the last dozen years or so, and with some of the leaders in the field – and having seen what he can do, and how he does it, I can understand how it is something that takes between half an hour to an hour for him to explain so that people can understand, and then needs to be custom designed to the individual operation. The concept is simple in essence (even though it has taken him years to perfect) and anything that adds profit to your bottom line – almost instantaneously without all the management and set up needs, should appeal to many of my friends, members and supporters. If you want to know more (and this was the only way I could get it to you) send me the following information and mark it MARKETING and I will pass it on to him: Your Name: Your Title: Your Company: Address, City, State & Zip Code: Telephone & Email Address: Then you can hear him out and see if you agree with me or not. Second Good Idea I have heard lately: For all of you who have over the years asked me why I did not tell you about some of the great start-ups we worked with in “closed meetings”, (many of which are now multi-national operations and household names, a chap I have known for a few years bought me lunch about a week ago and asked me if I wanted to invest in his new venture – and I have problems in investing in vacations to be with those of my children that I still talking to these days! But I think he has something that many of you will complain I did not tell you about in the years to come – so here goes. The technology was initially created to send 3D animated characters and 3D objects to any web browser in real time over a 56K modem. It also provides considerable interactivity between the user (viewer) and the character or object. This allows for information to be translated in any language through the use of characters to entertain and provide interactivity. It also allows useful tools to view and manipulate objects such as items for purchase from any angle, and change elements such as color or accessories, and test that item through simulation prior to purchase. Most recently, the technology has served well in web based training of persons of various skills in the automotive industry where, as an example, mechanics can practice maintenance of automobile parts that simulate real world function. As the technology has further developed, it now is capable of intelligently sending any data or information much more efficient than other existing technologies in use today. It is capable of streaming 3D characters, 3D objects, video, music, and any other data and information to mobile devices such as cell phones and PDAs. I have seen it and trust me; it is revolutionary and just about indispensable to my mind for anyone wanting to build web sites training anyone from surgeons to mechanics - or if you want to sellanything over the Internet – you just have to see this. They are looking for investors right now. But understand you will be talking to someone with the credits of producing some of the first digital effects for films such as Seven, Mortal Kombat, Mission Impossible, and Twister to name a few. I should also mention Matrix and Lord of the Rings while I am at it I guess. Again, just mention ANIMATION and send me: Your Name: Your Title: Your Company: Address, City, State & Zip Code: Telephone & Email Address: So now no one can ever tell me again I never give you the heads-up on what I think is the money maker of the future. But remember – I take no responsibility whatsoever if it is not!
You can
email me at
john@bizforum.org
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