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The Business Forum Journal


Get More Followers on Social Media  

By George Carson



I read a recent article and a study that discussed this in detail.   Although the study highlighted only major companies like McDonalds, Pepsi, Burger King, Taco Bell, General Motors, etc. it is hard for smaller businesses to relate to this study.  Usually these are contracted by someone who wants to prove their perspective, yet it does offer some good insight.

Doing more posts than the average person or company will not get you more followers.  Wait, is that what you want are �followers?�  If you are a business, then followers are alright, but what about converting them to buy your products or services?  If you only want followers, then this article is not for you. If you want more customers, and to be able to convert followers to buyers, then read on.

First you need to understand the difference of postings.  What exactly is �more� than the industry standard, if there is such a thing. If you are using Social Media for Business Development the posting on social media should be consistent, at least twice a week.  If you are a heavy user and have a Twitter, LinkedIn, Facebook, and other accounts, then you can coordinate them so that when you post on one, the other social media sites will pickup parts, or the entire posting. That will save you time and allow you to target specific posts to prospects/customers without trying to write dozens of articles each week.

I find the best combination to an effective social media campaign is to incorporate a strong publicity program. In today�s competitive market it is hard to get traditional media (newspapers, magazines and broadcast media) to run a press release or get an article published. But with digital media, that can be overcome. Digital press release distribution companies, and online media like SlideShare can give your company a great presence and build brand awareness.  Remember blogging?  Well, it is still a great way to talk about issues and the state of the market to show readers that you are interested in helping them and making them aware of changes that could affect them. Having your own publicity digital media campaign is something you can control and that will usually get you noticed by customers and possibly by the media you were trying to connect with.

Keep in mind though, when you do any postings you should NOT try to direct sell your product or service.  People read content to learn or educate themselves about something.  Each post must be meaningful.  If your product or service offers something of value, then talk about a problem and how it can be resolved using your product.  It is more important to identify the problem and how it is affecting others (whether that affects an industry, an individual, or a business). Writing your post like a story will have more impact and those �followers� will convert to buyers because you are offering solutions, not just selling a product or a service.

If you learn anything from this article, it should be that it is not the quantity of postings, but the content of the postings on a regular basis, combined within a publicity campaign, that will make the impact you want to achieve for your business.

George Carson is a Fellow of The Business Forum Institute  and he has been active in the advertising arena since 1973.  He has successfully developed unique concepts, programs, designs and corporate campaigns for a variety of local, regional and national accounts.  He founded his own advertising and publicity firm in 1980. Since that time, he has provided the marketing and publicity services to a wide range of clients including: Jeep Corporation, Sir Speedy Corporation, Yamaha Sports, Regal Medial Group, Bell Brand Foods, Laura Scudder�s, CBS radio, Uniden LPGA Golf Tournament, the City of Orange, Universal Studios, Snak King, ASICS sporting goods, La Reina Family Brands, Partition Specialties Inc., MVP RV, Yamaha Music Schools, Encryption Solutions, Inc., McMahon�s RV, amongst others.  As a designer in Los Angeles, California, George co-founded a design studio where he created materials for a variety of television shows and motion pictures: including: �The Sting�, �Kojak�, and �Lombard and Gable�. He also developed campaigns for Kenny Rogers, the Osmonds, Kentucky Fried Chicken, Budget Rent-A-Car, Transamerica and Occidental Life. George holds a Bachelor of Arts in Graphic Design with minors in English and Photography from Cal State University of Long Beach.

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