"It is impossible for ideas to
compete in the marketplace if no forum for
their presentation is provided or available."
Thomas Mann, 1896
The Business Forum
The Magic of
organizations are results based. They are both tactically and
strategically focused. Tactical is commonplace; we can easily spend 24/7
on tactical issues. Strategic is more difficult and needs special
is the most important activity a leader and his team can
undertake. Effective planning focuses the team for the future. Focus drives
performance and performance drives results. Effective planning will produce
consistent results, build stability in profitability and revenue and create
“unfair” competitive advantages for you.
Planning is not
just for the CEO and senior team. Planning is effective at every level of
The purpose of a
plan is to generate even better results over the longer term.
organization is far more challenging today than it was even 2 or 3 decades ago.
Rapidly changing technology and global competition have shortened the
business cycle. Political uncertainty drains management time.
As a result,
leaders have far less time to react to changing conditions and will place
themselves at a tremendous disadvantage when they focus only on the short
demonstrates the importance of planning. Companies with equal capabilities
with and without planning had vastly different results. Those with plans had
slightly fewer employees and 40% larger revenues per employee.
The clear message
is without doubt
– strategic planning produces competitive advantage in your marketplace.
leader understands the importance of active involvement by everyone in the
planning process. He or she shares power with his management team building their
personal motivation by allowing them to contribute to creating the direction
of the organization.
He mentors his key
people to regularly think strategically.
The benefit of
such behavior is a
very strong team working with mutual trust and shared accountability.
The magic of
effective planning is the development of a proactive, highly successful
organization where profitability and revenue increase year after year.
On a personal note:
If this article has made you think about building more effective results, I
would be happy to meet with you to discuss the state of your business.
Before we start I will ask you to complete three assessments that evaluate
your company strategically, in leadership and personal productivity. This is
your commitment to a focused high quality interchange.
There is no obligation. We will meet as long as
necessary to have an in depth review. My objective is to first build a
relationship. If we agree to continue working together, great, if not then
my hope is that our discussion will still lead you to constructive change.
949-689-4085 Pacific Time
Thomas R. Northup
is a Fellow of The Business Forum Institute and a coach,
speaker and author with over 30 years running companies the
last 3 as CEO. He now assists managers and executives
produce the stretch results they are having trouble
reaching. Tom’s work can be explored in his leadership blog,
his book, The Five Hidden Mistakes CEOs Make, and his coming
book, Leadership Is Not a Soft Skill. Using his unique
experience, Tom gives expert insight and simple to use
methods you can use to build a focused, outstanding
organization to meet your vision, create sustainable growth
and to develop “unfair competitive advantage.” Tom graduated
with a BS in Mathematics from Bucknell University and has an
MBA from Syracuse University.
Visit the Authors Web Site
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