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  "It is
  impossible for ideas to compete in the marketplace if no forum for 
	How to use
  Collaborative Commerce
  to Manage the Extended Enterprise. 
   Contributed by Deloitte Consulting � � 
	
	BUSINESS
  WITHOUT BORDERS
  - THE� EXTENDED ENTERPRISE 
   
	When
  a company and its key value chain work together to meet customer needs, they
  are operating in an Extended Enterprise model and virtually all large
  organizations today are already doing just that. Yet most fail to realize the
  full potential of the Extended Enterprise due to the self-imposed walls that
  isolate them from their trade partners. Companies that are better able to
  manage the process dynamics of this complex ecosystem can derive significant
  advantage. Collaborative commerce breaks the walls down, transforming
  cross-enterprise business processes and information flows, and gives companies
  the methods and tools to work effectively across enterprise boundaries. 
   MANAGING THE EXTENDED ENTERPRISE 
	Efficient
  business processes, integrated systems, customer management solutions and
  outsourcing of non-core functions are table stakes for companies competing in
  the global economy. The next wave of improvement has moved beyond the four
  walls of any single company � to what we call collaborative commerce in the
  Extended Enterprise. 
   
	As
  companies become less vertically integrated, their operating capabilities and
  competitive advantage are increasingly defined by a complex ecosystem of trade
  partners. Collaborative commerce enables a company and its most important
  trade partners to operate as a finely tuned value chain � driving revenue and
  producing strategic advantages that non collaborative competitors simply
  can�t match. 
   
	Some
  of the benefits: 
   
 
	COLLABORATIVE
  COMMERCE: 
   
	TELL
  US WHERE IT HURTS 
   
	Companies
  should focus their collaborative commerce efforts on the most pressing pain
  points - the areas that can be resolved to provide real competitive advantage. 
   
	But
  building a collaborative commerce solution from scratch is difficult. Many
  diverse elements need to be integrated, including cross-enterprise business
  processes and business rules, application software, and middleware
  infrastructure for messaging and linking trade partners. Companies can waste a
  lot of time and money trying to get it right. 
   
	Deloitte
  Consulting�s accelerator modules simplify the task of getting started by
  pre-integrating the most complex elements of a collaborative commerce
  solution. Each module focuses on a specific business process or function, such
  as order management, forecasting, inventory visibility or production
  scheduling. These pre-built �starter modules� provide a platform that can
  be tailored to fit a company�s unique needs and business processes. 
   
   
	Additionally,
  we�ve pre-built major elements of the technical infrastructure required to
  enable these business processes - we call that accelerator our Real-Time
  Platform. 
   
   
	HOW
  WE HELP 
   
	Our
  clients recognize that extending their value chain outside their enterprise
  can cut operating costs and improve their supply chain capabilities. And that
  technology isn�t the whole story. 
   
	Deloitte
  Consulting�s collaborative commerce solutions address the process,
  technology and trade partner enrollment aspects of the extended enterprise. �
   �
   �
   
   
   
	PROCESS
  ACCELERATORS 
   
   
 
 
	Includes 
   
 
	IT
  DON�T MEAN A THING IF IT AIN�T GOT THAT�� TECHNICAL STUFF 
   
	The
  technical environment that enables the business process consists of three
  distinct layers that allow companies multiple pathways for getting started. 
   
	Where
  you start depends on which issues are most limiting your competitive
  capability and preventing you from achieving improved ecosystem performance. 
   
	The
  functional
  layer
  consists of individual, predeveloped accelerator modules, each focused on a
  specific cross-enterprise business process. 
   
   
	Accelerator
  modules contain integrated process logic, rules, heuristics and work flow to
  govern these processes. Each has base functionality and is built on proven
  technologies to get you up and running quickly. The modular approach makes it
  easy to tailor a solution to your specific needs, and to add or extend
  functionality as your needs evolve. 
   
	The
  infrastructure layer
  consists of a reusable technology platform that serves as the technical
  �bus� for the functional modules and for the enterprise application layer
  - simplifying connection to your trade partners. The infrastructure layer
  links internal and external applications and provides messaging, security and
  user access for cross-enterprise collaboration. 
   
	Accelerator
  modules �plug in� for rapid integration with legacy systems, enterprise
  applications and trade partners. The infrastructure layer is a reusable
  platform that is implemented only once. It is based on open standards and is
  industry-independent, giving companies flexibility to choose when and where to
  collaborate. 
   
	The
  enterprise
  application layer
  consists of various templates for efficiently integrating information and work
  flow across multiple internal systems. This layer improves internal
  information flow and data management, especially among major systems. It�s
  not a requirement for individual collaboration efforts, but it can make sense
  for certain collaborative processes, or when a company�s internal
  information is highly fragmented. In those situations, integrating different
  applications can provide substantial benefits - and can help a company achieve
  the full potential of collaboration. 
   
	TECHNICAL
  ACCELERATORS 
   
	Functional/Process 
   
	Layer 
   
 
	Infrastructure
  Layer: 
   
 
	INSIDE
  THE REAL-TIME PLATFORM 
   
	As
  the name implies, Real-Time allows a direct exchange of information between
  you and your trade partners. It is an accelerator platform that uses
  industry-leading technology components to enable rapid implementation. The
  Real-Time Platform has been designed to work with and complement many of
  today�s leading software offerings, such as IBM�s WebSphere, Microsoft�s
  .NET/BizTalk platform, SAP�s xApps and NetWeaver capabilities, as well as
  web services capabilities and the offerings of many middleware providers.
  Companies deploy the Real-Time platform just once to facilitate connectivity.
  Individual functional modules are then built on top of the platform, plugging
  in to solve specific business process issues encountered in managing the
  extended enterprise. Together, the Real-Time platform and functional modules
  provide rapid access to trade partners and internal enterprise
  applications�without having to build point-to-point connections from
  scratch. This modular approach gives Real-Time the flexibility to meet your
  immediate collaboration needs and to grow with you as your needs evolve. 
   
	The
  Real-Time platform can also help you link your internal business systems
  together. For example, Real-Time could be used to integrate CRM with Advanced
  Planning and Scheduling (APS) and ERP, as well as with other enterprise and
  legacy systems. 
   
   
	The
  Real-Time platform provides five major functions. 
   
	The
  portal
  
	function
  gives company employees and trade partners Web-based access to collaborative
  commerce applications and shared information across enterprise boundaries. 
   
 
	The
  collaboration
  
	function
  manages work flows across enterprise boundaries, allowing a company and its
  trade partners to coordinate their efforts while jointly executing shared
  business processes. 
   
 
	The
	internal
  
	integration
  function provides seamless links between internal software applications, which
  include collaborative commerce solutions and existing enterprise systems. 
   
 
	The
  external
  
	integration
  function provides application-to-application integration across enterprise
  boundaries, enabling seamless collaboration between trade partners. 
   
 
	The
  security
  
	function
  provides comprehensive security and access control for shared data. It gives
  users access to the specific information they need to do their jobs, while
  blocking access to sensitive data and application functionality that is
  off-limits. 
   
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