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Author Profile - Seena Sharp

Seena Sharp is a pioneer in competitive intelligence, founding one of the first companies in the US, Sharp Market Intelligence.  They provide cutting-edge strategic intelligence to companies entering a new industry, expanding their line, targeting new customers or uncovering unknown customers, launching a new product, purchasing equipment, and finding alternative uses.  Their clients range from Fortune 500 firms to those who are not as familiar in the US, Europe, Asia and Africa.  She spent her corporate years in New York City with four major companies, including BBDO Advertising and Equitable Life Assurance, while earning a masters degree in mathematics from New York University. She received the Fellows Award from her professional association.  John Wiley & Sons asked her to write the book on this topic, Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World. Seena speaks to corporation and business groups globally, and has written numerous business articles.


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