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Author Profile - Seena Sharp

Seena Sharp is a pioneer in competitive intelligence, founding one of the first companies in the US, Sharp Market Intelligence.  They provide cutting-edge strategic intelligence to companies entering a new industry, expanding their line, targeting new customers or uncovering unknown customers, launching a new product, purchasing equipment, and finding alternative uses.  Their clients range from Fortune 500 firms to those who are not as familiar � in the US, Europe, Asia and Africa.  She spent her corporate years in New York City with four major companies, including BBDO Advertising and Equitable Life Assurance, while earning a masters degree in mathematics from New York University. She received the Fellows Award from her professional association.  John Wiley & Sons asked her to write the book on this topic, Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World. Seena speaks to corporation and business groups globally, and has written numerous business articles.


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