"It is impossible for ideas to
compete in the marketplace if no forum for
their presentation is provided or available."
Thomas Mann, 1896
The Business Forum
Get Top Ranking
on Google with Your Business Website
By George Carson
The words “optimize”,
“keywords”, “key phrases” and “Title Pages” are used all the time by
Search Engine Specialists, and Search Engine Optimization companies.
But what does all this do? Not much. Okay, it will help
a little when done correctly, but this alone is not going to get
your site highly ranked, or found on the first page of Google.
What is the secret? You need a
good pr marketing strategy, and yes, a good website.
Most SEO companies will not
admit this, or tell you if your site is poorly designed, because
they want you to pay for their optimizing service. And when they
complete all these great mysterious optimizations, such as I
mentioned, they are gone!
Let me give you the truth
behind high rankings, on all the search engines. As you may know,
Google changed their methods of rankings as did Yahoo and Bing.
It now requires fresh content. That is nothing new, as in
previous years before, “content is still king.” Another secret is
In today’s fast pace world of
communication, you need to be proactive. Use these four tips to keep
content fresh and increase search engine rankings:
1 - Website layout.
Simply said, if your site is
difficult to navigate, or has too much on the home page, then your
rankings will fall to the bottom. Why? Because these little
bots that scour your site are very sophisticated and know when text
is badly written, and when clutter is apparent. This is also true
about colors. Stay away from too many colors on a page.
And do not have text in light colors making it difficult to read.
2 - Web
Every 60 to 90 days update the
text on your web site. No need to re-write all the text, just
do about 30% so the search engines see new content. Remember
to re-register the site with directories and SEO’s every four
Not everyone thinks this is
necessary. Now more than ever, the bots that do the searching
are using sitemaps to see how the site is structured, how the links
interact and if you have dead pages, missing links, etc.
This is one of the most
critical methods to get fresh content and “inbound links”. If
you do not have a social media program, start one. A strong public
relations marketing strategy is to have a solid social media
campaign. This should include a blog site, twitter account and
a business Facebook page. Do not create any of these if you
are not serious about maintaining them. Otherwise it will just
hurt your business site and again reduce your rankings.
Just like social media,
publicity can be an excellent method to create awareness of your
site and generate traffic because the content is fresh. Make
sure the releases and articles are all optimized. Yes,
optimization does happen with this media as well. Submit your
releases through traditional pr distribution sources. Free
services are okay, but will not guarantee placement, nor assure you
the links back to your site will be live. Be sure you submit
to the traditional media in your industry as well as all the online
Follow these five simple tips
and before you know it, you will see your site climb in the
George Carson has been active in the advertising arena
since 1973. He successfully developed unique concepts, programs,
designs and corporate campaigns for a variety of local, regional
and national accounts. He founded his own advertising and
publicity firm in 1980. Since that time, he has provided the
marketing and publicity services to a wide range of clients
including: Jeep Corporation, Sir Speedy Corporation, Yamaha
Sports, Regal Medial Group, Bell Brand Foods, Laura Scudder’s,
CBS radio, Uniden LPGA Golf Tournament, the City of Orange,
Universal Studios, Snak King, ASICS sporting goods, La Reina
Family Brands, Partition Specialties Inc., MVP RV, Yamaha Music
Schools, Encryption Solutions, Inc., McMahon’s RV, amongst
others. As a designer in Los Angeles, California, George
co-founded a design studio where he created materials for a
variety of television shows and motion pictures: including: “The
Sting”, “Kojak”, and “Lombard and Gable”. He also developed
campaigns for Kenny Rogers, the Osmonds, Kentucky Fried Chicken,
Budget Rent-A-Car, Transamerica and Occidental Life. George
holds a Bachelor of Arts in Graphic Design with minors in
English and Photography from Cal State University of Long Beach.
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