Step 1
Start with Google Analytics. It
is a free service to help track website traffic and provides some
statistics. You will need to sign up for a Google account.
Go to
www.google.com/analytics
Although I am not a big
supporter of using statistics and metrics and formulas to make a
strong web-marketing campaign, it is essential to have some of these
basics in place.
Step 2
Keywords will help you get high
rankings with SEOs. Knowing what words to use is important. You can
make a list of the keywords you think would be used by potential
customers, but I recommend using this keyword tool:
https://adwords.google.com/select/KeywordToolExternal
There are several others to
choose from, but this is one of the easier tools to use. After you
find the keywords, it is important to NOT overload the Meta keywords
(in the html), or use them in every sentence in your text. SEOs
read for grammar as well as content, and stuffing too many
keywords will actually hurt your rankings. Have the keywords in your
title pages, text body and in the html structure of the site.
Step 3
Create linksInternal and
Inbound
When you make reference to
another product/service that you offer, create a link pointing to
that page in your website. SEOs like websites that have internal
links.
Inbound links are not as
difficult to create as they were several years ago. With the active
usage in social media, this is where you can build a solid inbound
link program. First you need to make sure you are active with social
media such as Twitter, Facebook, and have a blog site. Although
these need to be on going, it will require someone in your company
(or hire an outside service) to write frequently using these social
media. At least three times a week for about 6 months will help
establish your social network. When you write about your product or
service, be sure to put a link to your website. These inbound links
are powerful and can build targeted traffic to your website as well
as get your site highly ranked on Google and other search engines.
Step 4
Directory Listings and
submitting your website to SEOs
It is important to be
proactive. Do not wait for search engines to find you, make it part
of your web-marketing program to do the submission. If you provide
products or services on a local basis, then be sure to put your
business on Google local search. Go to:
www.google.com/places
Here are a couple other places
to list your site. Do a Google search and you will find dozens of
others:
http://www.google.com/addurl/?continue=/addurl
http://www.submitexpress.com/free-submission.html
Another important place is with
the Open Directory, which is the web directory of Internet
resources. Follow the directions to make sure you are listed. SEOs
will use this directory when looking for websites.
http://www.dmoz.org/add.html
Step 5
If you ignored Step 3, then go
back and re-read it. Social media is not going away. It is not a
fad, or trend. It is a way of doing business today. Implement a good
social network campaign. The main reason people get involved is for
content. Fresh content is important to search engines and one of the
best ways to this is with a social network program.
The other part of this step is
to refresh you site every three or four months. This does not mean
re-doing the entire site. Changing some text, adding new images and
changing titles on occasion is good practice to keep the content
fresh on your website.
Step 6
TEST, TEST and re-test. This
means try different approaches, different text, or offers on the
site. Not discounts. Position your company as a leader, an
expert. For example, offer information to help customers improve
their business.
Ok, now that you have read this
information, it is time to actually implement a web-marketing
program. To your success.