"It is impossible for ideas to
compete in the marketplace if no forum for
their presentation is provided or available."
Thomas Mann, 1896
The Business Forum
The age of digital media is stronger today than it was just
two years ago, actually it is stronger than it was just ten months ago. You need to
understand how to be an effective marketer to promote your website.
It is not a secret that the search engines (Google, Yahoo,
etc.) continually modify their algorithms so that we as developers, designers,
and marketers are constantly seeking better methods to attract customers.
Branding has and will remain a constant. In order to be an
effective brand it is required that we understand how the current process works to
make sure your website is built smart.
Some of the things to be concerned about for 2012 are the
• Build brand links rather than anchor texts. This includes
posts, articles and whitepapers that are relevant.
• Sub-domains had become a no-no for the last few months
with SEO’s. Now things are changing again. For example, Google is treating
sub-domains as internal links rather than independent URL’s. That means as you
build sub-domains, be sure to target your keywords while naming them. This will
improve your rankings.
• Content is still king. Knowing this, you should choose
wisely the links to your site. Be sure that they are solid sites with good content.
• Contextual links are still very powerful. Base these on
Appropriate anchor text
Content quality and relevancy
Place links within the content and surround them by the content in
Contextual links will drive more visitors to your website
• Back-links are good when done correctly. You can build
back-links through blogging, forum participation and press releases.
In addition, you need to make sure that your website is
easy to navigate, has no broken links, and has a site map. It should go without
saying that the site should to be clean in design and not look too colorful as
if it was for
a circus. As much as this may seem obvious, just do some web surfing and see how
many websites violate this now accepted rule. Maybe that is why they are not well visited or
ranked very high.
And, in keeping with the digital age, make sure
that your website is
device friendly. Meaning that it will operate on all forms of handheld devices (smart
phones, tablets, etc.) as well as different browsers. It also helps to stay in
touch with new and current trends such as qr codes. Although this could be
overused, it is good to know that qr codes can be text messages as well as links
to your website. Use them as often as needed to keep active customers in touch
with your company.
And finally, once you build that smart site, do not let it
sit for several months without updating or modifying the content. It is very
important to have an active site. If not, then the SEO’s will quickly decrease
your rankings, and it will be difficult to regain the position that you once held.
is a Fellow of The Business
Forum Institute and he has been active in the advertising arena
since 1973. He has successfully developed unique concepts, programs,
designs and corporate campaigns for a variety of local, regional
and national accounts. He founded his own advertising and
publicity firm in 1980. Since that time, he has provided the
marketing and publicity services to a wide range of clients
including: Jeep Corporation, Sir Speedy Corporation, Yamaha
Sports, Regal Medial Group, Bell Brand Foods, Laura Scudder’s,
CBS radio, Uniden LPGA Golf Tournament, the City of Orange,
Universal Studios, Snak King, ASICS sporting goods, La Reina
Family Brands, Partition Specialties Inc., MVP RV, Yamaha Music
Schools, Encryption Solutions, Inc., McMahon’s RV, amongst
others. As a designer in Los Angeles, California, George
co-founded a design studio where he created materials for a
variety of television shows and motion pictures: including: “The
Sting”, “Kojak”, and “Lombard and Gable”. He also developed
campaigns for Kenny Rogers, the Osmonds, Kentucky Fried Chicken,
Budget Rent-A-Car, Transamerica and Occidental Life. George
holds a Bachelor of Arts in Graphic Design with minors in
English and Photography from Cal State University of Long Beach.
Visit the Authors Web Site
Search the ENTIRE Business
Forum site. Search includes the Business
Forum Library, The Business Forum Journal and the Calendar Pages.
Editorial Policy: Nothing you read in
The Business Forum Journal
should ever be construed to
be the opinion of, statements condoned by, or advice
from, The Business Forum, its staff, workers, officers, members, directors, sponsors or shareholders. We pass no opinion whatsoever on the content
of what we publish, nor do we accept any responsibility for the claims, or
any of the statements made, within anything published herein. We merely
aim to provide an academic forum and an information sourcing vehicle for
the benefit of the business and the academic communities of the Pacific States of America
and the World.
Therefore, readers must always determine for themselves where the statistics, comments, statements and
advice that are published herein are gained from and act, or not act, upon such entirely and always at their own risk. We
accept absolutely no liability whatsoever, nor take any responsibility for
what anyone does, or does not do, based upon what is published herein, or
information gained through the use of links to other web sites included
herein. Please refer to our:
Calendar The Business Forum Journal
Contact The Business Forum
The Business Forum
Beverly Hills, California United States of America
© Copyright The Business Forum Institute 1982 - 2012 All rights reserved.