"It is impossible for ideas to
compete in the marketplace if no forum for
their presentation is provided or available."
Thomas Mann, 1896
The Business Forum
Building a professional website is one
part of having an online presence. Whether you have a traditional
storefront, or office, your website will become more visible to potential
and current customers/clients.
Every website that is selling a service
or product is vying for attention. With billions of pages and millions of
websites competing, how do you combat this crowded cyberspace with your
Before using any of the tools in this
article, be sure all the links are working and all your pages have updated
text and the contact information is current.
Use these useful free marketing tools
to keep your business website search engine friendly. In turn it will help
your website be listed at the top of the major SE’s like Google, Yahoo and
Back Link Anchor Text Checker
Sounds like a mouthful, well that is
because it is. Anchor text is what another site will write about the link to
your site. It helps to know what anchor text is saying so that you can then
contact the other site(s) if the information is wrong, or to update them
about your company’s website.
It is also important to have “quality”
than quantity back links. The more quality and relevant links that point to
your site will further your position with all the search engines.
The Backlink Anchor Text Checker will
analyze the anchor text of links directing to your site.
Everyone knows that keywords and
phrases still play a vital role. If you are having trouble coming up with
the right keywords, then The Search Combination Tool is a good start. It
will create a list of popular keyword combinations that you may not have
considered. By following some simple steps you can generate excellent
keywords. For example, just enter in a list of related keywords in the first and second box on each line when
you use the Search Combination Tool. Then click “create queries” and you
will get lists of keyword combinations that are popular in Google, Yahoo and
Bing. It is a smart idea to then use this information to optimize your site
and get more qualified traffic:
Now that you have a bunch of keywords,
be sure you do not overuse them. If you include too many keywords, it is
called “stuffing” and the search engines will either rank you very low, or
view your site as a spammer. Best practice is to limit the keywords to about
8 or 10. If you have up to 20 on any one page, then you might fall in
The GoRank Keyword Density Analyzer
will analyze the keyword density of your site.
This tool gives you a report on single,
two word and three word phrases found on your site and if they are included
in the title, alt text, description and more. You can even check a
competitor’s site with this tool.
Another great tool that provides keywords (Website Keyword
Suggestions Tool) will actually help you optimize your site for the
best key phrases. By using this tool, you can ensure good search
engine rankings. By typing the name of your website in the area
indicated, this tool will decide what the theme of your site is and
generate a list of top keywords, along with their search results.
These are just a few of the many free web tools that are available.
Learn how to use them and your site will surpass your competitors.
is a Fellow of The Business
Forum Institute and he has been active in the advertising arena
since 1973. He has successfully developed unique concepts, programs,
designs and corporate campaigns for a variety of local, regional
and national accounts. He founded his own advertising and
publicity firm in 1980. Since that time, he has provided the
marketing and publicity services to a wide range of clients
including: Jeep Corporation, Sir Speedy Corporation, Yamaha
Sports, Regal Medial Group, Bell Brand Foods, Laura Scudder’s,
CBS radio, Uniden LPGA Golf Tournament, the City of Orange,
Universal Studios, Snak King, ASICS sporting goods, La Reina
Family Brands, Partition Specialties Inc., MVP RV, Yamaha Music
Schools, Encryption Solutions, Inc., McMahon’s RV, amongst
others. As a designer in Los Angeles, California, George
co-founded a design studio where he created materials for a
variety of television shows and motion pictures: including: “The
Sting”, “Kojak”, and “Lombard and Gable”. He also developed
campaigns for Kenny Rogers, the Osmonds, Kentucky Fried Chicken,
Budget Rent-A-Car, Transamerica and Occidental Life. George
holds a Bachelor of Arts in Graphic Design with minors in
English and Photography from Cal State University of Long Beach.
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