their presentation is provided or available." - Thomas Mann, 1896
to use Collaborative Commerce
Contributed by Deloitte Consulting
- THE EXTENDED ENTERPRISE
a company and its key value chain work together to meet customer needs, they
are operating in an Extended Enterprise model—and virtually all large
organizations today are already doing just that. Yet most fail to realize the
full potential of the Extended Enterprise due to the self-imposed walls that
isolate them from their trade partners. Companies that are better able to
manage the process dynamics of this complex ecosystem can derive significant
advantage. Collaborative commerce breaks the walls down, transforming
cross-enterprise business processes and information flows, and gives companies
the methods and tools to work effectively across enterprise boundaries.
SO WHAT EXACTLY IS AN EXTENDED ENTERPRISE?
MANAGING THE EXTENDED ENTERPRISE
business processes, integrated systems, customer management solutions and
outsourcing of non-core functions are table stakes for companies competing in
the global economy. The next wave of improvement has moved beyond the four
walls of any single company—to what we call collaborative commerce in the
companies become less vertically integrated, their operating capabilities and
competitive advantage are increasingly defined by a complex ecosystem of trade
partners. Collaborative commerce enables a company and its most important
trade partners to operate as a finely tuned value chain—driving revenue and
producing strategic advantages that non collaborative competitors simply
of the benefits:
US WHERE IT HURTS
should focus their collaborative commerce efforts on the most pressing pain
points - the areas that can be resolved to provide real competitive advantage.
building a collaborative commerce solution from scratch is difficult. Many
diverse elements need to be integrated, including cross-enterprise business
processes and business rules, application software, and middleware
infrastructure for messaging and linking trade partners. Companies can waste a
lot of time and money trying to get it right.
Consulting’s accelerator modules simplify the task of getting started by
pre-integrating the most complex elements of a collaborative commerce
solution. Each module focuses on a specific business process or function, such
as order management, forecasting, inventory visibility or production
scheduling. These pre-built “starter modules” provide a platform that can
be tailored to fit a company’s unique needs and business processes.
we’ve pre-built major elements of the technical infrastructure required to
enable these business processes - we call that accelerator our Real-Time
clients recognize that extending their value chain outside their enterprise
can cut operating costs
and improve their supply chain capabilities. And that technology isn’t the
Consulting’s collaborative commerce solutions address the process,
technology and trade partner enrollment aspects of the extended enterprise.
work with our clients to adapt proven process models to their businesses - to
create the blueprint for the extended enterprise.
collaboration requires technology that provides extended supply chain
visibility across your enterprise, your partners, suppliers, and customers. It
also demands trade partners that share your commitment and understand the
details as well as the big picture.
do you do this rapidly? Well, great things don’t usually come out of a box,
and real companies are uniquely complex. But there are many elements of
collaborative commerce that apply in many environments, and our accelerators
allow us to help our clients implement tailored solutions sooner rather than
DON’T MEAN A THING IF
IT AIN’T GOT THAT… TECHNICAL STUFF
technical environment that enables the business process consists of three
distinct layers that allow companies multiple pathways for getting started.
you start depends on which issues are most limiting your competitive
capability and preventing you from achieving improved ecosystem performance.
consists of individual, predeveloped accelerator modules, each focused on a
specific cross-enterprise business process.
modules contain integrated process logic, rules, heuristics and work flow to
processes. Each has base functionality and is built on proven technologies to
get you up and running quickly. The modular approach makes it easy to tailor a
solution to your specific needs, and to add or extend functionality as your
consists of a reusable technology platform that serves as the technical
“bus” for the functional modules and for the enterprise application layer
- simplifying connection to your trade partners. The infrastructure layer
links internal and external applications and provides messaging, security and
user access for cross-enterprise collaboration.
modules “plug in” for rapid integration with legacy systems, enterprise
applications and trade partners. The infrastructure layer is a reusable
platform that is implemented only once. It is based on open standards and is
industry-independent, giving companies flexibility to choose when and where to
consists of various templates for efficiently integrating information and work
flow across multiple internal systems. This layer improves internal
information flow and data management, especially among major systems. It’s
not a requirement for individual collaboration efforts, but it can make sense
for certain collaborative processes, or when a company’s internal
information is highly fragmented. In those situations, integrating different
applications can provide substantial benefits - and can help a company achieve
the full potential of collaboration.
THE REAL-TIME PLATFORM
the name implies, Real-Time allows a direct exchange of information between
you and your trade
partners. It is an accelerator platform that uses industry-leading technology
components to enable rapid implementation. The Real-Time Platform has been
designed to work with and complement many of today’s leading software
offerings, such as IBM’s WebSphere, Microsoft’s .NET/BizTalk platform,
SAP’s xApps and NetWeaver capabilities, as well as web services capabilities
and the offerings of many middleware providers. Companies deploy the Real-Time
platform just once to facilitate connectivity. Individual functional modules
are then built on top of the platform, plugging in to solve specific business
process issues encountered in managing the extended enterprise. Together, the
Real-Time platform and functional modules provide rapid access to trade
partners and internal enterprise applications—without having to build
point-to-point connections from scratch. This modular approach gives Real-Time
the flexibility to meet your immediate collaboration needs and to grow with
you as your needs evolve.
Real-Time platform can also help you link your internal business systems
together. For example, Real-Time could be used to integrate CRM with Advanced
Planning and Scheduling (APS) and ERP, as well as with other enterprise and
Real-Time platform provides five major functions.
Theportal function gives company employees and trade partners Web-based access to collaborative commerce applications and shared information across enterprise boundaries.
Thecollaboration function manages work flows across enterprise boundaries, allowing a company and its trade partners to coordinate their efforts while jointly executing shared business processes.
Theinternal integration function provides seamless links between internal software applications, which include collaborative commerce solutions and existing enterprise systems.
Theexternal integration function provides application-to-application integration across enterprise boundaries, enabling seamless collaboration between trade partners.
Thesecurity function provides comprehensive security and access control for shared data. It gives users access to the specific information they need to do their jobs, while blocking access to sensitive data and application functionality that is off-limits.
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